Hi There!  I'm Paula Reinman.

At Impactful, our mission is to help you deliver on yours.  It’s to join you in making the world a better place by using technology for good.

For years, I lived a double life – leading marketing and communications teams for tech companies by day and supporting social impact organizations by night. 

Working in tech fueled my endless curiosity about new and better ways to solve problems at scale.  My time with social enterprises and advocacy organizations nourished my soul and let me pursue my passion of creating a world where every person has the resources and freedom to flourish.

After some deep soul searching, I decided to focus exclusively on mission-driven work.

Impactful helps clients build brands for good through strategic planning, branding, and compelling marketing and communications.

Our sweet spot is working with for-profit and nonprofit social enterprises, many of whom use technology for good.  From The Entperprise Center to Good World Solutions to Callisto to the Marconi Society, we create market-based insights, positioning and strategies that drive awareness and results.

Our brand promise to you is that we will:

• Bring order to chaos. Whether you operate in a complex global environment, have complicated messages and stories to get across or just live in a world that is changing by the minute, we will get our heads around your organization and help you move forward quickly.

• Excel at both strategy and tactics.  When you’re moving fast and taking on big goals, you need partners who can think strategically and then do the work.  We excel at – and enjoy – both ends of the spectrum.

• Think big, start small and move fast.  Even though you may be growing into your vision, we will always keep that future in mind when designing messaging, stories and programs so that we can get into the market and iterate as we go.

We help clients create a more just and equitable world. We come to this work recognizing that there are many voices who are not being heard and whose contributions are not recognized. We acknowledge that, in our role as a story tellers, we have the responsibility and privilege to highlight the work and stories of the incredibly diverse communities that our clients serve. We do this by lifting up the perspectives of underrepresented people, by conducting business in a way that recognizes and compensates for the value of diverse perspectives and by engaging with others in a spirit of generosity to help them succeed at their work.

We welcome your feedback as we move forward in our journey to elevate and honor the work and ideas of those who are not easily seen. Please contact us at preinman@impactful-marketing.com.

We look forward to learning about your mission, your challenges and how we can help you.

Impactful is based on our personal philosophy and values: