Wildfire Prevention and Resilience

The City of Orinda is in a very high risk fire severity zone and approved a sales tax to increase prevention and preparedness for wildfire.

Helped establish an inaugural commission to use this revenue to create strategies, programs, and campaigns that will protect lives and homes in our community.  Worked closely with City Council and staff, Moraga Orinda Fire Department, and citizens to prepare and harden properties against wildfire.

Results

Advised on awareness campaigns resulting in:

  • Over 32,000 registrations to local and county warning systms

  • Removal of 10,000 cubic yards of flammable vegetation near homes, the equivalent of a 40 foot high pile of vegetation across the three acre base of El Capitan

  • Increased resilience of over 200 homes through cost matching program to help residents meet fire district requirements

  • Over 1,000 homes participating in Firewise to make their neighborhoods more fire safe

  • Developed long and short term priorities, based on best practices in similar communities, to make Orinda safer from wildfire

 
 
 

creating a connected and sustainable future

The Marconi Society envisions a world where the opportunities of connectivity are available to everyone on the planet.  

Led marketing and communications, while co-leading organizational strategy with executive director and chair.

Focus on building awareness and developing programs that ensure safe and equitable use of new technologies and democratize access to the Internet.

Results

  • Led board through strategic planning, mission refresh and strategy implementation

  • Developed the country’s first Digital Inclusion Leadership Certificate with Arizona State University to train hundreds of government, nonprofit, and Tribal leaders on the technology, policy, and local promise of digital equity

  • Supported programs with industry, academic, and government leaders to develop recommendations on effective use of frontier technologies

  • Built awareness through stories with PBS, Forbes, The Economist, Axios and others

 
 
 

Results

  • Conducted primary research with community and key stakeholders

  • Led a cross-functional planning team

  • Developed strategic plan

  • Launched strategic plan with board, partners and organization

Building An Advanced and Inclusive Future

The Enterprise Center creates lasting change and a better quality of life for everyone in our communities by bringing together people, organizations, and technology.

To guide the organization’s growth and help it deliver even greater impact to the community, Impactful created a collaborative, market-driven strategic plan aligning the future needs of the community, partners and the organization.

 
 
 

Supporting Survivors of Sexual Assault

Callisto envisions a world where sexual assault is rare and survivors are supported.

To raise awareness of Callisto, Impactful developed a market-informed communications plan for the academic year, led by student and faculty input paired with data about critical times of the year when sexual assault increases.

Results

  • Identified key messages by conducting interviews and focus groups with students and critical staff including residence life, student health, Title IX, Greek life and others 

  • Developed communications plan and content to keep Callisto in front of students and staff at critical points during the academic year

  • Developed high engagement strategy to test and refine outreach programs and recruited initial campuses

  • Provided website messaging to align with market insights

 
 
 

Creating Safe and Respectful Workplaces

LaborLink, by Elevate, gives factory workers in emerging countries a voice to help organizations increase productivity, improve retention and keep employees safe and healthy.

To build awareness of LaborLink among corporate buyers, ensure deployment in factories and increase usage by employees, Impactful created messaging and positioning for each target audience.

Results

  • Developed overall organizational messaging and key differentiation points

  • Created messages and proof points for each audience:  corporate decision-makers, factory floor leaders and employees

  • Provided messaging reference cards for all employees to aid in consistent communications

 
 
 

powering Northern California's $113B food economy

The SF Market provides the critical infrastructure and community programs that power the Northern California food economy.

Increased brand presence, awareness and development capability for The SF Market through market-tested messaging, positioning and compelling content.

Results

  • Led creation of The SF Market’s new branding and positioning at the heart of a developing $5M public private partnership to build a new Maker Space

  • Created content and messaging for new website to showcase brand

  • Developed first-ever annual report, strategic plan overview and annual communications

  • Provided messaging to support a successful $125k food recovery grant